Wines of Switzerland

A secret wine paradise

In the heart of Europe, a secret place has been cherishing a treasure for centuries.

Discover the secret

One of Switzerland's oldest secrets

Everyone knows the watches, the chocolate, the banks. Almost no one knows what has been growing for two thousand years on the sun-drenched slopes between the lakes and the Alps.

No, it's not the cheese

It's the Swiss wine. Yes — Switzerland quietly produces some of Europe's finest wines, regularly awarded in international competitions. Don't worry, cheese: you two still go along very well.

A treasure the Swiss keep to themselves

Seven thousand winemakers produce less than 0.3% of the world's wine — and less than 2% of it ever leaves the country. There isn't even enough for the Swiss themselves. Why would they export it?

Watchmaker's precision, by hand

No machine can work these steep terraces. Every grape is picked by hand: where a mechanized vineyard needs 70 hours of human work per hectare each year, a Swiss one demands up to 1,400. There is more care trapped in a Swiss bottle than in almost any wine on earth.

A taste of gold

Vines rooted here before 150 BC, in soil ground by glaciers over millions of years — some families have made wine, uninterrupted, since 1552. Alpine microclimates and the highest vineyards in Europe. Every drop is a small miracle.

Grapes you've never tasted

You know Bordeaux, Malbec, Chardonnay. But have you ever tasted Petite Arvine, Cornalin, Amigne, Humagne, Completer or Plant Robert? Almost nobody outside Switzerland has.

The insiders already know

On the rare occasions a top Swiss bottle reaches Hong Kong, it trades at Burgundy prices — Switzerland's cult Chardonnay commands over HK$2,400 a bottle in Central's fine-wine shops. The secret is out among collectors. It just never reached your table. Until now.

Weekly drops · Delivered to Hong Kong

The secret ships this autumn

Every week, one winemaker opens their cellar: one white, one red — rare bottles handpicked at the domaine, in quantities too small for any store. Pre-order, and your case travels from their cellar to your door. When it's gone, it's gone.

Founding members get first allocation on every drop, for life.